Marketing Concultancy Coursework Example | Topics and Well Written Essays - 1250 words

Marketing Concultancy - Coursework Example This is a big problem potentially for Apple because the new firms can tank iTunes music revenues, and seriously undermine Apple’s business model. The proposed solutions therefore rely on leveraging the formidable strengths and assets of Apple, including its large cash hoard and its venerable name, to come up with alternatives to Spotify in order to check the latter’s rise and to shore up Apple’s revenues in music subscription sales. This solution leverages key strengths, and also leverages emerging trends in cloud computing and the benefits to be had from harnessing technological progress in cloud computing. This report makes use of external environmental analytical frameworks such as PESTLE and Porter’s Five Forces frameworks, as well as a SWOT analysis, to properly assess the extent of the market problem and Apple’s condition relative to the external market challenge (Hunt 2011; Goldman 2010; Ausick 2013; Google Finance 2014; Schaefer 2014; Hinks 2014; McDuling 2014). Apple needs no introduction. The maker of the iPhone and the iPad is the most influential and the biggest name in technology, and its smartphone business and the ecosystem of apps, software, music and other digital content is the biggest in the world in terms of revenues and traction in the premium markets all over the world. The company is described as being in the business of providing both portable devices and computing devices for mobile communication and personal computing, together with the digital content, platform and apps that go with the hardware. Apart from the iPhone and the iPad, the company is also the maker of the Mac and the Apple TV platforms, together with software such as iOS and OS X, and iCloud. Content is aggregated via iTunes and the App Store. With a market capitalization of $ 661.67 billion, Google is the biggest tech firm

The Globalization of Service Marketing Essay Example for Free

The Globalization of Service Marketing Essay Nowadays, the globalization pushes the service marketing into the fierce competition. Furthermore ,we can not avoid it ,because it influence every aspect of our lives. So many people think whether it is an opportunity or a challenge in this fierce competition? How Can they take use of the service to dominate the marketplace. This essay will discuss how does the globalization affect the service marketing, how do the companies manage the service in the globalization? The overview There is no doubt that the rapid progress in science and technology improve the quality of the products. but because of the sharing technology, there is not much difference between the products. And with the change of demand,the service marketing are playing an important role in the market . Furthermore , with the development of the globalization,no one can say that goods can live without service. The basically and most important is that the services are driving the development of the economy and provide jobs for many people. For example, in the USA, services now services now accounted for 74 percent of US gross domestic products. And in 1970s service jobs accounted for 55 percent of all jobs, today it account for 82 percent of total employment . The idea in tangible The impact of globalization on service marketing is very obvious ,such as Wall Mart ? Carrefour ? McDonald ? Kentucky , they are affected by the globalization. Now they open the branches all over the world, in our Mian Yang we also can see their branches. So their service around the world Therefore, other companies should know how to manage the service in the globalization, and improve the quality of service to meet the customer. Firstly, the company must know that the globalization of service marketing brings risks and opportunities. They must to be familiar with the new market. furthermore,In order to satisfy the customers, maintain the customers and their loyalty , the company must identify the potential customers and their different services demand, especially those 20% customers which can bring 80% of a company’s profits. Secondly ,different people have different demand,different people from different places have different culture . That is to say, the company must develop a service delivery system that standardizes the service offering. Thirdly, the company will be given greater in the use of promotional techniques to development the new market, so the advertisement and the internet can do it. The ads as a medium can give information with clear and definite objectives. It also can transmit message about the products. Above all ,the ads create a good image of the company and attract the customers to buy products. As for the internet, it always plays an important role in the service. The internet provides a very convenient way in the service marketing, No matter where and when, the internet service marketing can do it, it make the service more efficiency . For example, Tao Bao is good online shopping platform, we are glad to buy on the Tao Bao . The Payoff It is obviously that the globalization affects the service marketing greatly. The companies focus on the technical in the product, it can promote the sales, at the same time, it also improves the quality of service. And for the service delivery system, it meet different demands, make the customers feel well, in the long run ,those customers is our honest customers . he ad and internet is very important two parts in the service ,it make the service more convenient and efficiency. The customer satisfaction become the key in industry, and all the companies have to know, it is more important to focus on the customers, and the company must pay more attention to the quality control? technical resources, The Close Economic globalization lead to the service marketing becomes a great global market; the most important is that the service marketing has a huge market with big potential and wide prospect. The companies do not only care about the products they sell, but also concern about the customers, and they must care about the whole service process. All companies should size the opportunity of globalization to make use the technical resources to improve the quality of product. Besides the ad and internet must use for improving the image of company. In a word, the globalization influences the whole service process. The globalization makes the companies open their branches from here and there, the product spread the global, so the service around the world too.

Dust Over The City :: essays research papers

An Essay on "During A Son’s Dangerous Illness" Death can strike at anytime, sometimes expected, but too often unannounced. Denise Levertov wrote a poem entitled "During a Son’s Dangerous Illness" about the unmerciful side of death. This poem emphasied on emotions, visualization, and a consice structure that symbolizes how perplexing and awful death can be. It is a poem of desolate mood and brought a horrifiying feeling to me. In my opinion, works of literature like this that bring a sense of awarness to the world to cherish every moment, for it could be your last. The beginning of the poem starts with a very powerful line: "You could die before me". The fact of the matter is, however, no matter what the circumstances, young, old, rich, poor, white, or black; you can be here today and gone tommorrow. It is very evident at the beginning of the poem that the author is coming from personal expierence. The author speaks of how her younger sister passed away and how heartbroken their mother was. Now it seems she is faced with her first born possibly dying in an untimely manner. Instead of devoting the poem to just simply her pain, anguish, and suffering, she broadens the topic of death and applies it to society and the environment in a way that cause me to reflect. She asks questions regarding what will happen if all life dyies, all creatures, signifing how death effects everyone and has is nondiscriminant in its quest. Questions arise about the past and future and, when something dies, what possibly becomes of that potential future or, in fact, there ever was one. Is it all some master plan, is it all for nothing, do loved ones have a say? I believe part of the answer is no, we have no say in who gets taken from us, at least for the most part. The future that could’ve been, was only a future we, the loving hopefuls, had anticipated. The amount of drain of energy is amazing when someone is deathly ill. When one is not in control of fate and can’t easily accept this lack of control, it can produce a feeling of confusion that takes over ever y aspect of one’s life. That is what this poem is saying. Something else that really interested me was how the author compared how an outsider might feel about a tragic death as compared to the person directly affected by the death of a loved one.

Benefits of good team dynamics Essay

The Benefits of good team dynamics can be seen in sports as well as the work place. When the team works as one, amazing things can happen. Goal setting is a technique that is used by athletes, business people and top achievers in all aspects of life. Psychological research shows that those who set personal goals achieve more, demonstrate improved performance, have less stress and possess positive attitudes. In the business environment there must be a blending of the goals of each individual and those of the organization. People have a desire to be successful and so do organizations. The goals determine the results. When we define our personal goals we are setting a personal standard that will improve the overall effectiveness of the team. Organizations need to help their people define their personal goals. They can then help them interpret the relationship between these personal goals and the organization’s goals. â€Å"As important as individual growth is, no one person can be responsible for total success in the business world. Personal involvement begins with team dynamics.† (Making Success a Shared Res ponsibility, Security Management; Mar94) Another benefit of good team dynamics is the ability to identify the team or individuals capabilities or weaknesses. Highlighting weaknesses will push the team to take the necessary steps to improve. While identifying what capabilities each member of the team has, will enable the team to focus on a strong direction for attacking the problem or task. Effective teams accept team responsibility and do not â€Å"blame† one another for team mistakes, nor do they spend useless time in personal justifications. Team members will look upon first-time mistakes as opportunities for learning, rather than criticism and punishment. An improved team relationship is another benefit. When you have good dynamics the relationships inside your team greatly improve. Everyone love to be on a teams that works well together. You feel that you are striving for the same goals. People will work harder if the dynamics of there team is a positive one. Good teams honour the contribution each makes to the total work of the team. Effective team communication will greatly increase with good team dynamics. Willingness to talk and share information and effectively presenting your point of view. Effective teams communicate easily and openly. Feedback on â€Å"performance† is two-way and constant, providing information to all members of the team on how their work supports the overall effort of the team. Effective teams operate in an environment in which two way trust and honest communication exist. Enhanced critical thinking skills is another benefit of good team dynamics. What is critical thinking anyway? â€Å"Critical thinking is the use of those cognitive skills or strategies that increase the probability of a desirable outcome. It is used to describe thinking that is purposeful, reasoned and goal directed – the kind of thinking involved in solving problems, formulating inferences, calculating likelihoods, and making decisions when the thinker is using skills that are thoughtful and effective for the particular context and type of thinking task. Critical thinking also involves evaluating the thinking process – the reasoning that went into the conclusion we’ve arrived at the kinds of factors considered in making a decision. Critical thinking is sometimes called directed thinking because it focuses on a desired outcome.† (Thought and Knowledge: An Introduction to Critical Thinking. 1996.) With good team dynamics come improved critical thinking skills. Zaleski, John E. (1994) Making Success a Shared Responsibility, Security Management; Mar94, Vol. 38 Issue 3, p22: Retrieved from EBSCOhost search engine. Halpern, Diane F. Thought and Knowledge: An Introduction to Critical Thinking. 1996.

Much Ado About Nothing †Benedick Analysis Essay

Benedick is almost a match for Beatrice as a memorable Shakespearean character. His apparent misogyny and unwillingness to make a commitment to a woman are almost stereotypes early in the play. His use of language, especially in his â€Å"merry war† with Beatrice, prevents him from being the clichà ©d male who refuses to commit to a relationship. Benedick has probably had a lot of experience with women, only one of whom was Beatrice. He vehemently declares his intent to remain a bachelor and disparages Claudio for wanting to marry Hero, â€Å"Leonato’s short daughter.† He restates his disdain of love and marriage in a monologue alone on stage — even more likely to express his true feelings than his teasing comments to a companion he will lose through marriage. Throughout the early scenes, his exchanges with Beatrice create a feeling that he â€Å"doth protest too much† — that is, he really harbors at least affection for Beatrice. It takes the â€Å"noting† scene near the arbor, arranged by Don Pedro, for Benedick to admit he may indeed be able to love Beatrice since she loves him so much. His subsequent meetings with Beatrice and with his friends show a marked change in his attitudes and demeanor from the early scenes. He recognizes that he may be opening himself up for ridicule at his reversal of his well-known attitudes, but he sees his opening up as a part of maturing. His support for Beatrice after the denunciation, including his confrontation with Claudio, demonstrates not only his commitment to Beatrice, but also the value he places on justice even at the risk of loyalty. He becomes single-minded about marrying Beatrice, probably speaking to Leonato about her immediately after the confrontation with Claudio and again just before the wedding. His new behavior finally culminates in his public proposal to her, risking not only her refusal and contempt, but also the ridicule of the assembled company. Has Benedick changed during the week of the play? Most certainly, both in his public and his private attitudes. That a dyed-in-the-wool bachelor is transformed into an eager bridegroom is extraordinary, yet Shakespeare makes it believable, with a little help from Benedick’s friends.

Informative Essay Sample on Seamus Heaney

Informative Essay Sample on Seamus Heaney The religious and political conflict in Northern Ireland is a deep seeded, highly emotional issue. Put simplistically, it is a centuries old battle between the Native Irish Catholics and the Protestants, who are supported by the British government. Seamus Heaney, born into an Irish Catholic family, is well aware of the intricacies and emotion involved in this situation. By the nineteen sixties, through his poetry Heaney had become a well-known public figure. It was for this reason that his friends wanted Heaney to come out and show public support for the Republicans by writing for their cause. Heaney was often looked upon as a traitor for not showing allegiance to the Republicans and writing political poetry. Regardless of these pressures Heaney remained mute on these issues. He was determined to write more lasting poetry not just political poetry solely for the moment. It was not until he was introduced to P. V. Glob’s book The Bog People, written about the Pagan ritual murde rs of hundreds of years ago in Northern Europe, that Heaney was moved to comment on the conflict in his native Ireland. The images of Denmark’s ancient people entombed in the bog inspired Heaney to compare their plight to that of the Irish victims of violence of the time. P. V. Glob’s book The Bog People came out in 1969. It gave intricate details of how the Danish bog had preserved people and objects for hundreds, and in some cases thousands, of years. Although Glob’s book gave a precise account of the victims in the Bog and their violent demise, it was the photos that most captivated Heaney. Heaney drew comparison between these photos and the many images of victims of the Northern Ireland conflict at the time. It was these comparisons that compelled him to write such poems as The Tollund Man, The Grauballe Man and Punishment. Glob’s book enhanced Heaney’s fixation with the Bog. He had already shown his fascination for it with his poem Bogland. He saw the Bog as a link to the past through its ability to remember everything that happened to it. In this poem Heaney speaks fondly of the Bog, the â€Å"ground itself is kind, black butter†. He tells of its preserving power, â€Å"they’ve taken the skeleton / of the great Irish elk / out of the peat†. And when digging the peat for fuel they are also uncovering Ireland’s past, â€Å"our pioneers keep striking / inwards and downwards, / every layer they strip / seems camped on before†. It is in The Tollund Man that Heaney intertwines P. V. Glob’s Bog People with his own Irish countrymen. He draws a parallel between the Danish ritual and sacrificial murders of centuries ago with religious and political murders of the Irish conflict. In the very first line of the poem Heaney shows his fascination with The Tollund Man. â€Å"Some day I will go to Aarhus†. This has a certain romance about it as if Heaney is so captivated by the image he must go and see it for himself. He seems compelled to go on some sort of pilgrimage or quest. It is also a romantic notion because The Tollund Man is actually housed at Silkeborg, not at Aarhus where he was found. With the line â€Å"The mild pods of his eye-lids†, we get the impression of pity on Heaney’s part. He sees The Tollund Man as a timid victim of circumstances and feels sorry for him and his plight. Heaney sees Tollund Man’s sacrifice to the earth as a ritual marriage. â€Å"I will stand a l ong time. / Bridegroom to the goddess†. The Bog goddess’ juices would keep him for hundreds of years to come. â€Å"Those dark juices working / Him to a saint’s kept body†, until he was found by the turf cutters. â€Å"Trove of the turfcutters’ / Honeycombed workings†. In part two of The Tollund Man Heaney moves from the ritual sacrifice of Tollund Man to the killings in Northern Ireland. He is comparing the Boglands of Denmark with those of Ireland and gives mention to the murder of four brothers from an earlier time in Ireland. The Danish pagan sacrifices were made in the hope of good crops the following season. Heaney sees the Irish religious killings, such as those of the four brothers, as sacrifices just at a different time in history. He wishes these murders would appease a god and bring about some good. In the third and final part of the poem Jutland (Denmark) and Ireland are bound together. â€Å"Out there in Jutland / In the old man-killing parishes†. Heaney makes the two countries as one by using the words Jutland, which is the home of the Bog people and then parish, which is a religious word and also how Ireland is divided up geographically. Here, â€Å"I will feel lost, / Unhappy and at home†. Heaney describes how he would feel in a foreign country such as Denmark. He would be lost in unfamiliar territory, but at the same time feel at home because of the similarities between the Bog of Denmark and the Bog of Ireland. Yet he would still be unhappy because the landscape is a reminder of the ancient Bog peoples killings and the murders still going on in Northern Ireland. Unlike The Tollund Man, The Grauballe Man does not draw such direct comparison between The Bog People and the violence in Ireland. In relation to The Grauballe Man, Heaney has taken particular care to describe in detail exactly what has so captured his imagination. Using simile, â€Å"His instep has shrunk / cold as a swan’s foot / or a wet swamp root† , and metaphor â€Å"his spine an eel arrested / under a glisten of mud† to convey to the reader the picture of The Grauballe Man as he sees him. Heaney translates to the reader the pity he feels for The Grauballe Man with such lines as, â€Å"seems to weep / the black river of himself †. The poem is enveloping, with intimate descriptions capturing the imagination and then suddenly these words â€Å"the vent / of his slashed throat† jar the senses back to the present. It is a stark reminder of the violence that brought this victim to his resting-place. These lines also reiterate what fascinates Heaney about the Bog people, their connection with the violence on Heaney’s doorstep in Ireland. Heaney ponders what dreadful events must have transpired to bring The Grauballe Mans demise, â€Å"The cured wound / opens inwards to a dark / elderberry place†. With these lines Heaney also asks questions of the ancient Pagans and the Irish at his time of writing. What pushes people to commit such murders? Did Grauballe Man’s death benefit the people of his time and will the deaths in Ireland advance anyone’s cause? Or will the victims of the Irish conflict, like Grauballe Man and Tollund Man, be consigned to the bog and to history? Heaney’s sympathy is further expressed as the poem continues, â€Å"bruised like a forceps baby†, and his infatuation is exemplified in the lines â€Å"but now he lies / perfected in my memory†. Heaney, throughout the poem shows his affinity to and feelings for, the victim. Although it is in the concluding lines â€Å"each hooded victim, / slashed and dumped† that Heaney reminds the reader of the horror of Grauballe Mans death. These lines also bring to light the vivid realities of what is taking place in Ireland at the time this poem was written. Punishment, as in The Tollund Man and The Grauballe Man, brings to light Heaney’s affection for the Bog people. The images of these victims draws Heaney in to what must have taken place at the time of their death. â€Å"I can feel the tug / of the halter at the nape / of her neck, the wind / on her naked front†. The lines â€Å"and your / tar-black face was beautiful. / My poor scapegoat, / I almost love you† show how infatuated Heaney is with Windeby Girl. In using the metaphor â€Å"would have cast, I know, / the stones of silence†, Heaney reveals his own reluctance to speak out about the violence in Ireland. â€Å"I who have stood dumb / when your betraying sisters, / cauled in tar, / wept by the railings†. These lines reiterate Heaney’s hesitancy to become involved publicly in the Northern Ireland conflict. They compare Windeby Girl with the young girls of Ireland in the 1970’s, being covered in tar and tied to the front railings o f their house. This was punishment for Catholic Irish girls who consorted with British troops, although Windeby Girl’s punishment for adultery was death. Even though Heaney expresses his attachment to and affection for Windeby Girl, and would be outwardly shocked by the tarring of the Irish girls, â€Å"would connive / in civilized outrage†, he shows how deep the feelings run in Ireland with the words â€Å"yet understand the exact / and tribal, intimate revenge†. This to shows a glimpse of Heaney’s dark side and his understanding of the depth of emotions and passion involved in the Irish conflict. Glob’s book The Bog People enabled Heaney to look at the violence in Northern Ireland from a different perspective. By giving a comparison between these ancient sacrificial murders and the killings and violence in Northern Ireland, Heaney could bring the issues of the day to light. Through this method he could avoid making political statements or lecturing to his readers about how he saw the situation. Heaney himself could stand aside from these volatile issues and give a broader, less tainted view of the events that were unfolding. This would enable his poetry to open people’s minds to these events, rather than force the issue onto the public. Heaney had been put under immense pressure to speak out for the Republican cause. Therefore writing these poems, The Tollund Man, The Grauballe Man and Punishment brought with it a great sense of relief and a cathartic effect. In conveying the story of the Irish conflict in such an articulate and compelling manner, Heaney was far more likely to elicit sympathy for the plight of the Irish. Just as the images of Tollund Man, Grauballe Man and Windeby Girl were able to evoke feelings of compassion from Heaney, so would his poems evoke these feelings in his readers. Heaney’s poems give a dignity to these ancient people who were sacrificed for the benefit of their society, and may help the many victims of the Irish conflict be afforded a similar stature. You can order a custom essay, term paper, research paper, thesis or dissertation on  Seamus Heaney topics at our professional custom essay writing service which provides students with custom papers written by highly qualified academic writers. High quality and no plagiarism guarantee! Get professional essay writing help at an affordable cost.

Blue Ocean Strategy Paper Essays (783 words) - Outerwall, Inc.

Blue Ocean Strategy Paper Essays (783 words) - Outerwall, Inc. Blue Ocean Strategy Paper MKT/421 Blue Ocean Strategy Paper When undertaking a business endeavor individuals and firms alike must determine a strategy. One of the most important strategic dilemmas is whether to use a blue or red ocean strategy when creating new products. Both strategies possess strengths and weaknesses that need careful consideration before launching new products. Description and Importance of Blue Ocean Strategy Growth in any business is often associated with innovation. That is, paving the way in creating a ground breaking product previously unheard of. In many ways innovation can be associated with a blue ocean strategy. Blue oceans denote all the industries not in existence today-the unknown market space, untainted by competition(Kim and Mauborgne, 2004, pg.77). This strategy is especially important not only for the growth within a firm, but also, growth with societies. Innovative ideas, goods, and services are needed in order to generate growth for both societies and economies. One of the most appealing benefits of blue ocean strategy is creation of new industries within untapped market space means that there is no initial competition with little to no barriers to entry. This allows the opportunity for generation of profit at drastic rates. Additionally, rather than exploiting and sharing a portion of demand from competitors, blue ocean strategy creates demand. This allows the firm to capitalize from all of the newly created demand. As with most things, blue ocean strategy also has weaknesses. Although firms do not share portions of customer demand, creating demand within a new industry is challenging. Additionally, because there are no similar products in market there are no accurate indications as to whether the product will result in success or failure. What is important to understand is that while the rewards associated with blue ocean strategy are high, the risks attached are also escalated. Example of Blue Ocean Strategies It is important to understand that blue ocean strategy includes more than giving rise to entirely new industries. In most cases, a blue ocean is created from within a red ocean when a company alters the boundaries of an existing industry(Kim and Mauborgne, 2004, pg.78). An example of a blue ocean move was the introduction of Redbox movie kiosks by Outerwall Inc. Movie rentals within the entertainment industry were not a new concept. However, Redbox revolutionized this industry through placing movie rental kiosks at convenient locations. Rather than driving to movie rental stores and spending large amounts of money to rent newly released movies, customers could drive to the local convenience store and rent movies at a much lower rate. This is an example of a blue ocean move because rather than introducing another substitute version of Blockbuster movie rental stores, Redbox chose a path that altered the existing industry. Altering the manner in which customers can rent movies to more of a self-service option, decreases costs, in turn savings can be transferred to consumers providing an enticing option for movie rentals. Alternative Red Ocean Strategy Redboxs decision to use a red ocean strategy in attempting to enter the crowded market of video streaming with the introduction of Redbox Instant resulted in the exact opposite of the movie rental kiosks. It could be said that just as quickly as Redbox movie kiosks became a desired product and flourished, Redbox Instant failed. Redbox Instant, a joint venture between Verizon Communications Inc and Outerwall Inc was operational for approximately one year before the two determined the venture was not as successful as either had hoped (The Huffington Post, 2015). This is an example of a red ocean strategy because the joint venture attempted to tap into a market which already had generated demand. While previously generated demand is one of the strengths associated with using red ocean strategy, the result of this joint venture is prime example of just how dangerous red ocean strategy is when attempting to enter an already crowded market industry. Conclusion The important thing to remember when marketing new products is that products should encapsulate the satisfaction of customer needs(Perreault, Cannon, and McCarthy, 2011). A firm must quickly decide whether to enter into an existing market space or create a new market space. Evaluating the pros and cons of both red and blue ocean strategy will help

How To Use Suffixes in Spanish

How To Use Suffixes in Spanish One sure-fire way to boost your Spanish vocabulary is to take the words you already know and learn how to apply suffixes to them. What Are Suffixes? Suffixes are simply word endings that can be used to modify a words meaning. We use suffixes  in English all the time, and nearly all of them that we use in English have a Spanish equivalent. But Spanish has an even wider variety, and their usage isnt always as obvious as it would be in English. Take a common word like manteca, for example. Thats the word for lard, a much-used cooking ingredient in some Spanish-speaking countries. Add the ending -illa, a common ending, and it becomes mantequilla, or butter. Add the ending -ero, and it becomes mantequero, which can mean either a dairyman or a butter dish. Add the ending -ada, and it becomes mantecada, or buttered toast. Add -ado, and it becomes mantecado, or french ice cream. Unfortunately, it isnt always possible to figure out what a word means simply by knowing the root word and the suffixes. But the suffixes may give enough clues that in context you can make an educated guess. For the Spanish student, suffixes can roughly be classified as diminutives, augmentatives, pejoratives, English cognates, and miscellaneous. And one, the adverbial suffix, is in a class of its own. The Adverbial Suffix Probably the most common Spanish suffix is -mente, which is usually added to the feminine singular form of adjectives to turn them into adverbs, just as we add -ly in English. Thus simplemente is simply, carià ±osamente is lovingly, rpidamente is quickly, and so on. Diminutives These suffixes are extremely common and are used to make a word refer to something smaller, either literally or figuratively as in a form of endearment. Thus, un gato is a cat, but un gatito is a kitten. In English we sometimes do the same thing by adding -y. The most common diminutive is -ito (or its feminine equivalent, -ita), sometimes expanded to -cito or, less commonly, -illo or even -zuelo. You can add one of these endings to many nouns and adjectives to arrive at a diminutive form. Examples: perrito (doggy)hermanito (little brother)papelito (slip of paper) Augmentatives Augmentatives are the opposite of diminutives and arent used as much. Augmentative endings include -ote, -ota, -à ³n, -ona, -azo, and -aza. For examples, un arbolote is a large tree, and un hombrà ³n is a big or tough dude. Just as the diminutives sometimes are used to denote an endearing quality, the augmentatives can be used to convey a negative connotation. Whereas un perrito may be a cute puppy, un perrazo could be a big scary dog. One augmentative, -à ­simo, and its feminine and plural forms are used with adjectives to form a superlative. Bill Gates isnt just rich, hes riquà ­simo. Pejoratives Pejoratives are added to words to indicate contempt or some form of undesirability. They include s include casucha, a house thats falling apart, and ricacho, referring to a person who is rich in some undesirable way, such as arrogant. English Cognates These suffixes are ones that are similar to suffixes in English and have a similar meaning. Nearly all of them have come to both languages by way of Greek or Latin. Most have an abstract meaning, or are used to change one part of speech into another. Here are some of the more commonly used cognates along with an example of each: -aje - -age - kilometraje (like mileage, but in kilometers)-ancia - -ancy - discrepancia (discrepancy)-arquà ­a - -archy - monarquà ­a (monarchy)-tico - -atic - luntico (lunatic)-ble - -ble - manejable (manageable)-cida, cidio - -cide - insecticida (insecticide)-cià ³n - -tion - agravacià ³n (aggravation)-cracia - -cracy - democracia (democracy)-crata - -crat - burà ³crata (bureaucrat)-dad - -ity - pomposidad (pomposity)-esa, -iz, -isa - -ess - actriz (actress)-fico, -fica - -fic - horrà ­fico (horrific)-filo, -filia - -file - biblià ³filo (bibliophile)-fobia - -phobia - claustrofobia (claustrophobia)-fono - -phone - telà ©fono (telephone)-icio, -icia - -ice - avaricia (avarice)-ificar - -ify - dignificar (to dignify)-ismo - -ism - budismo (Buddhism)-dad - -ity - pomposidad (pomposity)-ista - -ist - dentista (dentist)-itis - -itis - flebitis (phlebitis)-izo - -ish - rojizo (reddish)-or, -ora - -er - pintor (painter)-osa, -oso - - ous - maravilloso (marvelous)-tud - -tude - latitud (latitude) Miscellaneous Suffixes Finally, there are suffixes that dont have a clear English equivalent. Here are some of the common ones along with an explanation of their meanings and an example of each: -ada - similar to English suffix -ful or -load - cucharada, spoonful (from cuchara, spoon)-ado, -ido - can indicate similarity to root word - dolorido, painful-al - indicates a tree or grove - manzanal, apple tree-anza - makes noun forms of some verbs - enseà ±anza, education-ario - indicates profession or place - bibliotecario, librarian-azo - a blow of the object of the root word - estacazo, a hit with a stick (from estaca, stake)-dero - indicates instrument, means, or capacity - lavandero, laundry (from lavar, to clean)-dor, -dora - indicates agent, machine or place; sometimes similar to -er - jugador, player; comedor, diner; calculadora, calculator-dura - indicates the effect of an action - picadura, puncture (from picar, to pick)-ear - common verb ending, often used with coined words - emailear, to email-ense - indicates place of origin - estadounidense, of or from the United States, American-erà ­a - place where items are made or sold - zapaterà ­a, s hoe store-ero - variety of meanings relating to root word - sombrero, hat (from sombra, shade); vaquero, cowboy (from vaca, cow) -à ©s - indicates place of origin - holandà ©s, Dutch-eza - makes abstract nouns from adjectives - pureza, purity

Media, Culture and Society .... Movie, Outfoxed Essay

Media, Culture and Society .... Movie, Outfoxed - Essay Example The director’s effort to expose media magnate Rupert Murdoch as a dangerous conservative right wing, Christian fanatic; instead quickly becomes an airing of disgruntled former employee views, whose own philosophies and ideals were in stark contrast to the conservative environment within which they worked. Even though for years, decades, in fact, the American liberal party, the Democrats, have ruled the American press corps, no greater threat to that sector has emerged and caused American liberals or the American Democratic party to speak out as loudly, or, in some cases, fanatically, as the Fox News Network. Never mind that CNN, under the management and direction of liberal Ted Turner, is the liberal opposite of FNN, and resorts to the same tactics and extreme leanings as cited by the former Fox employees as being the misleading of the public opinion; that FNN has been attacked by liberals in a way that CNN never has been. At one point in the Outfoxed documentary, Bob McChesney compares Fox to organized crime, using the gangster film The Godfather, to give documentary viewers the sense of the point he’s trying to make about Rupert Murdoch’s media empire being a subversive or covert organization, instead of a mainstream news organization that serves a widespread public o pinion and market. The problem with the Outfoxed documentary is that it fails to bring to light any area of real concern in Murdoch’s media organization. The former employees, while journalistic successes in their own right, such as McChesney, Jeff Cohen, James Wolcott and Clara Frenk; come across as whining disgruntled liberals who fail to expose shed light on anything going on, or that went on, at FNN except that the conservative view promoted by the Murdoch organization was not their view. Jeff Cohen warns that â€Å"media is the nervous system of a democracy,† and says he’s concerned that FNN is committing consumer fraud with its slogan â€Å"Fair and Balanced.†

Morality Plays and their influence on Shakespeare Research Paper

Morality Plays and their influence on Shakespeare - Research Paper Example Depiction of medieval morality traditions is the hallmark of most of the Shakespearean traditions, whether tragedy or comedy. Morality is the dominant trait of the heroes in the works of Shakespeare, like Macbeth, Hamlet, Tempest, Twelfth Night, etc. The final outcomes/conclusion- of his dramas highlight a significant moral choice. With hard options left to the characters as for the moral order, the plots of his dramas attains new dimensions. How is the theme of morality explored in Shakespearean dramas and what techniques are used to show this? Some of his works are examined in this paper. Macbeth: Macbeth, a tragedy by Shakespeare (1992), has several violent incidents, with a strong undercurrent of morality relating to Macbeth’s violation of ethical norms prevailing in that era. Macbeth’s violation of the moral order with his pre-planned murder of Duncan indicates Shakespeare’s intricate representation of evil and the reaction to such deeds. Christian morality is put to severe test in this drama. In the initial stages of the drama, Macbeth is an honorable, brave soldier. But his encounters with witches cause a dent in his moral standards. It kindles the fire of ambition in him. His action of murder of King Duncan in order to enthrone himself as the King is a mean, evil action by moral standards. His loyalty is proved dubious. Initially he had set the highest standards of morality for him and his abidance in religious principles is total. One needs to read his soliloquy (I, IV, 12-28) to understand his clear-cut stand as to why he should not kill Duncan on three counts. He is "his kinsman," "his subject" and "his host." He pays highest tributes to his angelic qualities, which again indicates his inner moral inclinations. But the evil in Lady Macbeth intervenes to ill-advise Macbeth. She ridicules him that he is a coward, if he decides not to kill Macbeth. Macbeth is in a dilemma. As a soldier and as husband he does not desire to be labeled as a coward. His virtue and moral standards stand subjugated by his self-image and ambition. The moral dilemma doesn’t end with the murder of Duncan, but intensifies. He totally surrenders to the evil by challenging Fate and he kills Banquo and his descendants. One evil deed follows the other and he loses his power of discrimination and is engulfed in desire for power. His convictions are now â€Å"foul is fair and fair is foul," and thus he has become a morally bankrupt individual. In the end he pays the consequences for his immorality. Hamlet: The corrupted moralities in Hamlet’s moral choices have far-reaching consequences and ultimately lead to the devastation of the royal house of Denmark. The moral rule will not continue indefinitely, evil results follow in a time-bound manner. Every individual has to suffer the consequences in proportion to the intensity of such deeds. The negative vibrations generated by bad action will not go unpunished. The concept of reven ge is a pagan act that goes against the morality of Christianity. The approach of revenge with Hamlet’s order to kill Claudius by his father’s ghost is one such act. To commit this act, Hamlet goes through one of the worst moral dilemmas, and his fears about going to hell are genuine. Finally, Hamlet achieves his moral goal by exposing the guilt of Claudius

The Import-substitution Industrialisation (ISI) Failure in Argentina Essay

The Import-substitution Industrialisation (ISI) Failure in Argentina - Essay Example Center of discussion in this paper is import substitution industrialization in Argentina that depended on the exchange rate and trade restrictions. They included several exchange rates, import licenses, quotas, protective tariffs, and export taxes. The main aim was to limit external trade and prepared the domestic market for local manufactures. Further, another aim was to protect the domestic industries from stiff competition arising from external industries. The domestic industries were expected to compete internationally. However, these policies typically led to inefficient firms and high cost industrial substitutes. The consequences were diverse, for instance, the local industries could not pose any competitive challenge internationally. As a result, Latin Americans had to pay high prices for substandard goods that could not satisfy their need for quality. Further, Argentina was not able to have foreign exchange to pay for the much required imports; they had spent much time de-emp hasizing exports. ISI had actually led to some economic gains, however, by 1980s, it had been exhausted. During 1980s and 1990s, Argentina was forced to injstitute a number of policies with the aim of opening its economy, decrease the size of the government as well as improving efficiency. Other countries in the Latin America such as Brazil and Paraguay experience government involvement in infrastructure development and in the production sectors. However, the major difference between these countries and Argentina was the issue of funding. This issue was not well addressed in Argentina. The country began to use inflation taxation as the best solution to their problems. Inflation taxation occurs when the government decides to print money to pay the state bills. From the mid 1940s, Argentina witnessed huge difference in its rising inflation figures from the low inflation figures in other countries of the world (Zanetta, 2004). High inflation rates, high fiscal deficits and huge governm ent debts were the main challenges facing Argentina from 1940s to the end of the century. Several argentine citizens argued that the excessive government interference in the economy and the fiscal laxness were not the only problems that led to economic down turn in Argentina. Another challenge that faced Argentina was the relatively trained administrative personnel. The argentine government was not prepared to put in place policies that could lead to stable economic growth. Corruption also affected this problem as well (Birkbeck, 2011). President Peron’s earlier economic gains in Argentina quickly ran into a number of challenges. In 1949, Peron’s government witnessed inflation of about 31percent. This was due to Peron’s strategy of demand expansion through wage increases. At this time, employment was already high. Further, the controlling of imports and the stronger purchasing power siphoned off exports and led to inflation in Argentina (Birkbeck, 2011). In 1949 , Argentina was affected by its first foreign trade deficit since the First World War. In addition, the drought that affected Argentine’s agricultural export further affected argentine’s economy. Further, the terms of trade had started to work against the country. The terms of trade included the rising prices of imports and the decreasing prices of exports. Peron’s approach to economic growth was making the problems worse. For instance, in giving artificially low prices to farmers, to ensure that urban food

Re-Engineering Technique of Lightco Company Essay - 14

Re-Engineering Technique of Lightco Company - Essay Example As mentioned in the case, the company was divided into six departments. Each department was working separately. Engineers had occupied the executive level, while they did not have adequate experience or sufficient ability to manage people. It was one of the factors that affected the Job performance and the â€Å"Leading ability† based on the job performance equation: â€Å"Job performance = Abilities X Motivation X Org. Support†. II. Stressful, the relation between stress and lack of communication states that â€Å"poor employee communication causes employee stress†. The employees were unaware and worried about the (BPI) attitude towards them; therefore, the employees’ morale went down once again and this time it was at an all-time low. The stress affected employees; hence, both the pilot projects had adverse effects on the employees. For instance, by the centralization of the Customer Services processes, 150 employees were worried about their careers. According to Health Magazine, Customer Services was ranked as the eighth most stressful job. Nonetheless, the pilot project increased the employees’ stress and made their situation even more complicated. Also, it seemed that the Re-engineering Technique was the major contributor to high levels of stress.   III. Inequity, The probability of inequity was a common belief among Lights employees. Not only the employees but even White had promised to commit to employment equity. According to the Equity Theory, an employee will usually compare himself/ herself with others. The prejudice is clear in Lights situation, as Coral emphasized, "I received a one-day training session while the manager was getting a four-day training session". She was dissatisfied and believed that it was unfair. She thought that she would be given more attention during the implementation of the culture change technique but this was not what happened.

Outline Essay Example | Topics and Well Written Essays - 250 words - 13

Outline - Essay Example The advertisements through the media, the scenes in the movies, the access to sexual content on the internet, connectivity, and friendships that are easily faked on the social sites have subscribed to these challenges (Gurian, 4). As a result, there has never been a bad time of raising a daughter than today. Teenage is a most important stage of girls’ lives. When they try to experiment and experience the real world at this stage, their characters will be featured by resentment and aggression. However, telling people to stop raising a daughter is impossible. The greatest challenge is helping their daughters through to process of transition from the puberty to adolescent stage. Thus, telling girls information about the emotional and physical changes taking place in their bodies, creating curiosity, and encouraging adventure is the most important thing that every parents need to do to raise a daughter today. Magical thinking, imagination and fantasizing are the elements that characterize the state of mind of girls when they are teenager (Braun, 8). Therefore, helping them to base their thinking on reality of the world, and doing away with their wishful thinking and handling their highs and lows is an important aspect of raising the daughter (Stern, 24). Since the girls’ bodies and physical looks start becoming an important consideration for girls when they are at this stage. Parents should help them to understand what is happening to their body, their emotions, and hormonal changes. Also, parents should try their best to make the conversation appeared as well as normal. Also, avoiding any chance of them being informed on the same from bad company is crucial (McCarthy, 7). When girls are teenagers, their sexual activities and desires starts accelerating. Thus, protecting the girls from interactions and socializations is the difficult thing

Ipad Essay Example | Topics and Well Written Essays - 1000 words

Ipad - Essay Example Let us first look at the features of the iPad. â€Å"There’s more to it. And even less of it.† this is the new tagline of the Apple store for the newly released iPad. The newly released iPad has two cameras for FaceTime and HD video recording. There is a dual core A5 chip, which I don’t even know what it means. It sounds so technical that I can feel that my nose is starting to bleed. I’m just kidding. The battery life of the iPad is 10 hours. That sounds amazing right? All in thinner, lighter design, the new iPad is even more amazing and even less like anything else. Once you pick-up IPad, it would be hard to put down. The iPad and the latest iPad 2, is 33 percent thinner and up to 15 percent lighter so it feels even more comfortable in your hands. There’s incredible technology under your fingers that makes surfing the web, checking the email, watching movies and reading books so natural. iPad has dual-core A5 chip. This technical term makes my head hurt. Kidding aside, the two powerful cores in one A5 chip mean iPad can do twice the work at once. You’ll know these changes when you surf the web, watch the movies, make FaceTime video calls and play games. Aren’t you excited to try the Facetime video calls? This will very useful to those who have their boyfriends or girlfriends. But it will be very scary to use this with our parents, right? I bet we’ll get the same lecture in life like we used to have when we are having dinner with our moms or dads perhaps. The two cameras on iPad, one on front and one on the back, may look tiny but they’re a big deal. The so-called Facetime video calling uses the two cameras so you can talk to your favourite people and see them smile and laugh back at you. For those game enthusiasts, we’ll this is good gadget for you. The graphic performance is nine times better which makes the gameplay on iPad even smoother and more realistic. The iPad also has the world†™s most advanced mobile operating system. iOS 4 lets you browse, read and see everything just by touching the screen. iPad also stays connected though wifi and 3G. Everything is at our fingertips. The multi-touch capability let us use our fingers to do everything. I hope you are all still ok listening to me. Am I boring you? Well, you have no choice, or else you’ll get detention. I’m just kidding. I don’t want to state all the features of the iPad because I believe my nose will bleed due to the technicalities. iPad may have a lot of features that can make us drool to buy one. But what is more important is to know what it can give us or its importance, right? Many new gadgets don't live up to the hype, but the iPad is one gadget that is as good as it looks. You could say that it’s somewhere in between a laptop computer and an iPhone, but really it’s more than that. If you're planning to get an iPad, then the first step should be to find out a bit more about what it can do. First, iPad is the best way to experience the web. iPad is used mainly to surf the internet. It is really convenient to surf the internet anywhere and anytime you want. Second, iPad is ideal for checking e-mail and sending short emails, especially when you’re on the go. iPad has a split-screen view and expansive onscreen keyboard where you can see and touch your email in ways you never could before. Third, iPad can be the world’s biggest cookbook. It is easier to cook having the recipe with you in the kitchen. There are great recipe websites

Outline Essay Example | Topics and Well Written Essays - 250 words - 13

Outline - Essay Example The advertisements through the media, the scenes in the movies, the access to sexual content on the internet, connectivity, and friendships that are easily faked on the social sites have subscribed to these challenges (Gurian, 4). As a result, there has never been a bad time of raising a daughter than today. Teenage is a most important stage of girls’ lives. When they try to experiment and experience the real world at this stage, their characters will be featured by resentment and aggression. However, telling people to stop raising a daughter is impossible. The greatest challenge is helping their daughters through to process of transition from the puberty to adolescent stage. Thus, telling girls information about the emotional and physical changes taking place in their bodies, creating curiosity, and encouraging adventure is the most important thing that every parents need to do to raise a daughter today. Magical thinking, imagination and fantasizing are the elements that characterize the state of mind of girls when they are teenager (Braun, 8). Therefore, helping them to base their thinking on reality of the world, and doing away with their wishful thinking and handling their highs and lows is an important aspect of raising the daughter (Stern, 24). Since the girls’ bodies and physical looks start becoming an important consideration for girls when they are at this stage. Parents should help them to understand what is happening to their body, their emotions, and hormonal changes. Also, parents should try their best to make the conversation appeared as well as normal. Also, avoiding any chance of them being informed on the same from bad company is crucial (McCarthy, 7). When girls are teenagers, their sexual activities and desires starts accelerating. Thus, protecting the girls from interactions and socializations is the difficult thing

Effects of Media on Communication Essay Example | Topics and Well Written Essays - 500 words

Effects of Media on Communication - Essay Example For example, Americans can find virtual friends online from other countries who eventually become their real friends. As communication with the virtual friends become more frequent, communication with real friends and family take an opposite direction. This is true not only in social networking sites but with the effects of other media as well such as the television. While one family member spends his time on the computer, another is in front of the television while still another is speaking on the phone. This causes families to be there but not ‘really being there’ for each other. It could also be similar to a family who may all be in front of the television whose communications become problematic as well because each one is concentrating on what is being shown on TV. Members could speak with each other but their communication is not too involved compared to when they have nothing else to do but communicate. This is because their attention is divided. In conclusion, media affects communication in so many ways, positively and negatively. However, people should bear in mind that the things we use to improve our communication do not simply improve or destroy communication on their own but it will take people to do those. Therefore, it is the decision of a person if media will destroy his communication or improve it. After all, everything that is good always have something bad it brings along but it will always depend on the people how they will let these things affect them.

Italy and Spain Essay Example for Free

Italy and Spain Essay El Greco was a Greek painter, sculptor and architect, active in Italy and Spain. One of the most original and interesting painters of 16th-century Europe, he was renowned in his lifetime for his originality and extravagance. Being brought up as an artist of Byzantine tradition El Greco, on arriving to Italy and later to Spain, fused the Byzantine influences with styles of Western world, like mannerism and Venetian Renaissance. Slide 1 Title Page Born Domenikos Theotokopoulos in Candia, Crete, El Greco may be regarded as one of Spain’s foremost painters. He reached artistic maturity in Toledo, and his career and style are bound to the patronage and spiritual environment he found in the Spanish city. He usually signed his paintings in Greek Letters with his full name, Domenicos Theotokopoulos, underscoring his Greek descent. Slide 2 †¢ El Greco appears to have belonged to a Catholic Greek family of officials who worked for the Venetian colonial service; El Greco was formed in the tradition of Byzantine art current in Crete, where he was a master painter in 1566. His presence in Crete is documented until December 1566. †¢ By 1568 he is recorded in Venice, where he underwent a second artistic education that transformed him into a painter of the Venetian School. The pictures of this period, small tempera paintings, show his progressive assimilation of contemporary Venetian painting. He remained in Venice until late 1570, perhaps studying and working in Titian’s studio or perhaps only visiting it. †¢ In 1570 El Greco went to Rome, and the few paintings done there incorporate artistic models from central Italian 16th-century painting. By the end of the 1572 he had opened a workshop. Information on this period is limited, but there is evidence of enmity between El Greco and Giorgio Vasari, and of his criticizing Michelangelo’s Last Judgment in the Sistine Chapel, which probably caused his later departure for Spain. On the other hand, his stay in Rome aroused his interest in humanist and philosophical questions. It was in this context that El Greco formed his artistic creed as a colorist in the Venetian tradition. El Greco considered the color and light of the Venetians as the only possible means of imitating nature, thereby reinforcing the beauty of reality through art. Dissatisfied with his career in Rome, El Greco went to Spain in 1576. †¢ He is first documented in Toledo in 1577, at work on the Disrobing of Christ. The project that had taken him to Toledo was a commission for three altarpieces for Santo Domingo el Antiguo (1577–9). Having completed one commission for Philip II, the Glory of Philip II he was to embark on a second, the Martyrdom of St Maurice (1580–83), the work did not please Philip, however, and it was removed (though it remained in the King’s collection). At this point, in his forties, the artist decided to settle in Toledo and dedicate himself to a largely local clientele. In the 1580s he tended to give his paintings more clearly sculptural characteristics, closer to Spanish taste, using the portrayal of the mundane to create greater immediacy, and exaggerating features in the representation of divine and supernatural elements. †¢ While El Greco’s basic activity was as painting, he also designed sculptures and architectural decorations. Of greater importance, though not directly influential, was El Greco’s work as a designer of retables in an Italianate style. He introduced a type of retable in contrast to Spanish examples, based on models combining Palladian ideas with motifs derived from Michelangelo, in which the painted canvas is the focus of the composition, and the framework is only a complementary subordinate. Slide 3 The first work with which El Greco is documented in Toledo is Disrobing of Christ, a large canvas for the sacristy of Toledo cathedral. Its rich color and daring brushwork are Venetian in origin, but the composition’s density, spatial compression, and vertical axis reflect the concerns of central Italian Mannerist art. Slide 4 Toledo period was the most fruitful for El Greco. There he developed his specific style and made his greatest contribution to Spanish art. Some of the most distinctive features of his style—lack of space between figures, purplish red and acid olive-green draperies that obscure the underlying bodies—can already be seen in the central pictures for the high altar, the Assumption of the Virgin (Chicago, Art Institute). Slide 5 and 6 El Greco’s most famous work is the Burial of the Count of Orgaz (1586–8) in the church of Santo Tome in Toledo, painted in memory of a 14th-century benefactor of Santo Tome. It depicts the lowering of the Count’s body into his tomb by Santo Augustine and Santo Stephen, and his soul’s ascension to the Heavenly Glory. The Glory makes clear that El Greco had already developed an anti-naturalistic style for figures and space. (Slide5) In the earthly zone, which includes a gallery of portraits of Toledan gentlemen, on the other hand, the figures are only mildly attenuated and their garments are painted with the best Venetian illusionistic technique. Slide 7 The View of Toledo (c. 1597-1599; New York, Metropolitan Museum), El Greco’s only landscape, is formally consistent with his religious pictures. Its transcendental aura is a result of his compositional methods, which create a formidable tension between the patterns on the picture plane and the volumes implicit in the view, and of his characteristic cataclysmic skies and eerie light. The View is not a realistic panorama, but displays instead the city’s most notable monuments in a single image that highlights its past and present grandeur. Slide 8 El Greco also excelled as a portraitist, able not only to record a sitter’s features but also to convey their character. His portraits are fewer in number than his religious paintings, but are of equally high quality. Perhaps the earliest, in which format, composition, and iconography reflect Venetian models, is Giulio Clovio painted in Rome c. 1570–2. His most important one, for its size and superb artistry, is the Portrait of a Cardinal (c. 1600; New York, Metropolitan Museum). Unlike all El Greco’s portraits, austere and on a neutral ground, the Titianesque, colorist and naturalistic Portrait of a Cardinal shows his ability to render psychological and physical traits. These are conveyed through the impression of vitality and dynamism in repose of the sitter. The portrait’s format, a full-length, life-size seated figure, is rare at this date. Slide 9 El Greco’s last works testify development towards a freer, sketchy style. The painting Adoration of the Shepherds (1612–14; Madrid, Prado) is a smaller version of a work which the artist made to hang over his own tomb in the church of Santo Domingo el Antiguo in Toledo. This work has been interpreted as late and extreme witness to El Greco’s mystic and spontaneous expressionism; but it may alternatively be the result of his deliberate manipulation of form, using color and movement to convey the effects of light, mass and space. Extreme distortion of body characterizes the Adoration of the Shepherds like all the last paintings of El Greco. The brilliant, dissonant colors and the strange shapes and poses create a sense of wonder and ecstasy, as the shepherd and angels celebrate the miracle of the newly born child. The infant Christ seems to emit a light which plays off the faces of the barefoot shepherds who have gathered to pay homage to his miraculous birth. A rhythmic energy animates the painting, expressed in the dance-like motions of the figures. Slide 10. Key features of style and his contribution †¢ El Greco transformed the Byzantine style of his early paintings into another, wholly Western manner, which was developed during his Toledo period and brought him to the climax of glory. Stylistically, El Greco’s art is an expression of the Venetian school, and of the anti-naturalistic subjectivism of the international Mannerism of the second half of the 16th century. His deliberately distorted elongated figures, seated n a lurid, unearthly atmosphere are seen as a pre-figuration of modern Expressionism and as an instrument by which he could express his visionary, mystical and religious personality. †¢ His gift of colorist is revealed in the way he uses agitated and flickering light; while striking contrasts between light and dark passages heighten the sense of drama. He prefers Venetian coloring, and reveals taste for complexity which is realized by highly original compositions of elegance and dynamism, executed in a vital style. His consummate use of palette of brilliant color was imitated and refined by Diego Velazquez. In contrast to the portraiture of the court painters of the time of Philip II, El Greco brought a new spirit to a genre not often practiced in Spain and provided Spanish painting with an example of spontaneity, from which Velazquez was to learn. †¢ Because of his late assimilation of a Western style, he tackled certain formal problems and, free from prejudice, rejected norms of proportion and geometrical perspective that he considered superfluous to his purposes, particularly in his search for personal originality. His almost geometrical renderings of bodies and nature give his work â€Å"flatness† that is considered a goal of â€Å"pure† art or abstraction. El Greco’s colors and â€Å"cubistic† feel inspired Spanish modernists starting with Goya and following with Picasso, Dali and Gris.

Different Views About Test Anxiety Psychology Essay

Different Views About Test Anxiety Psychology Essay Walter (2002) describes test as an intentional capacity to explore the interest level, information, ability and tasks achievement. According to Cronbach, (1980) a test is an organized method for weigh against the behavior of two or more people. According to (Cronbach, 1980) A test is an organized method for weigh against the behavior of two or more people. There are varieties of tests which include the following:- 1. Aptitude tests 2. Tests of developed abilities 3. Achievement tests 4. Mental ability tests And much other kind of tests are prepared and organized to evaluate the students abilities and academic performance. Aptitude tests are organized in order to look for the talent and passion of the students in the required field. Tests are also conducted for the skills to check that had been taught, on the other hand achievement tests are required to ,,,,,,,. Definition of Anxiety: Cohen, (1981) stated Anxiety as a basic human passion that was acknowledged even before 5000 years ago ,whereas The British poet W. H. Auden called the 20th the age of anxiety. Crooks and Stein (1988) say that Anxiety is described as feelings of worry, hesitation, nervousness and fear that go along with the commencement of the sensitive nervous system that arouses bodily changes like blood pressure, fast heart beating, perspiration, cramps etc. Test anxiety These days students are facing number of problems and one of the common problems faced by students is tests that cause anxiety. When students are afraid and feel that they will not be able to perform good in their exams that is test anxiety. Test anxiety is a major problem of students at undergraduate level. Students frequently undergo with anxiety that hold up students learning and test taking abilities to the level that students academic performance is affected badly. Students might have prepared efficiently and competent enough to take test but cognitive anxiety engages students in anxiety provoking thoughts such as fear of failure, or wish to do extraordinarily good, they perform poor. Every student want to score good in their exams.students works hard and puts in their efforts to attain their goal.few of students gets reward in terms of good academic performance and results for their efforts they have done but other students don t care about it.hence teachers and counselors making great efforts to help out their students to improve their grades and CGPAs. (Roberts Saxe, 1982) says that Anxiety influence people in different ways and situations. In educational environments, anxiety might have significant negative impact on cognitive performance, (Tremblay, Gardner, Heipel, 2000) presentation and achievement, (Lalonde Gardner, 1993) knowledge. Tests plays significant part in our everyday life. An important fact that tests have proven to raise strong anxiety and test anxiety has turned out to be a common modern problem (Spielberger Vagg, 1995; Sarason, 1959) Aderson, (2002) says Test anxiety is describes as a kind of anxiety of performance, a sensation that student have for the coming test, in which performance is essential to the person. Definition of test anxiety According to Zeidner, (1998) the set of physiological, phenomenological and behavioral retorts which go with related possible negative failure or results on a test or alike evaluative circumstances is called anxiety. Sarason, (1988) stated that Anxiety is a natural emotion which has fear and uncertainty that usually happens when a person feels any threat that will hurt his ego or self esteem. Set of phenomenological, physiological, and behavioral responses that accompany concern about possible negative consequences or failure on an exam or similar evaluative situation(Zeidner, 1998, p.17). Goonan (2003) stated test anxiety as test anxiety differs from general feelings of anxiety ,it is a specific form of psychological disorder that involves extensive amounts of fear, worry and fear of negative evaluation during or in anticipation of performance or evaluative situations(p.4). It has been defined by many authors, like Dusek (1980) Defined test anxiety as An unpleasant feeling or emotional state that has physiological and behavioral concomitants and that is experienced in formal testing or other evaluative situations.(p.88). Manifestations of anxiety: (Cohen, 1980), has given us four manifestations of anxiety, given as under: Somatic in physical responses 2 Affective in emotions 3 Cognitive in thoughts 4 Motor in actions In cognitive manifestations, it might fluctuate from little worry to fear. Brutal assault could take passion of awaiting disaster, obsession, faces difficulty in sleeping, lack of attention and taking decisions, In motor manifestation, behaviors are frequently exaggerated, worried students shows arbitrary actions that vary from trembling to shaking of the whole skeleton. Complete variety of behaviors like agitation, squirming, fits, nail biting, lip biting, and nervousness could be seen. In somatic changes,changes might come like trivial breathing, dry mouth, cold body, urination, heartbeat, blood pressure. cramps.etc (Antonovsky, 1980).say that Affective domain is the prominent anxiety manifestation. In this situation, students feel persistently nervous and anxious about threats, regardless of the fact thats things are going fine. Psychomotor and academic mistakes, mental performance, that can divert attention and remembrance, and all this occurs due to anxiety which has horrible impacts. However, it is stated by some psychologists verify that anxiety provide motivational purpose Facilitating and Debilitating effects of test anxiety. Meichenbaum Butler(1980) commented about the difficulty and complications of test anxiety and how it influence the students performance: We think test anxiety is more than physiological arousal, more than negative self preoccupation, more than poor study habits, and more than a deficit in stress-related coping skills. In fact, we think it is more than a combination of these factors (p.188). According to Hill Wigfeild (1984) say for many studies have been conducted on the consequences created by test anxiety on students performance. In addition, the connection between performance and anxiety is very significant and composite. Scovel, (1978) have explained two types of anxiety : Facilitating anxiety Debilitating anxiety Scovel (1978) further defines these two types of anxiety and says that facilitating anxiety arouses students to confidently handle the problems and troubles, and to welcome the challenges that come forth. Whereas debilitating anxiety seems to damage students learning results and weakens the required confidence.consquently students affected by debilitating anxiety seems to think inactively and shun failure. Students have Facilitating effects and debilitating effects due to test anxiety describes above. Tryon,(1980) says that Debilitating impact of test anxiety on learning in different cases seems to have spoiled the performance in tests due to test anxiety. Students come across with these debilitating impacts in various forms which damages the students performance in different ways, by worry, hesitation, disbelief and by dropping contribution Models of Test Anxiety There are two models of test anxiety that increases the spectrum of test anxiety. Two models were developed to report the causes of test anxiety. The interference model The skill deficit model. The Interference Model In interference model (Wine 1980; Sarason 1986) says that students having high levels of test anxiety hinder the capacity to recollect the learned information. Interference model covers the Cognitive feature of test anxiety. Benjamin et.al., (1981) described that students have definite ability of processing data and test anxiety may hinder students concentration to use their energy on the retrival of material that they have learned in the testing situations. When the test anxiety will reach to its peak, it will absorb the students processing ability, which will take up the ability that is needed for the tasks. When students dont have the ability of cognitive processing they needed on the spot, it means that the ability has been taken up by the anxiety that interferes learning. Sarson (1984) says that A cognitive interference may be the key factor in lowering the performance of highly test anxious people (p.931). Tobias (1980), says that as students are influenced by cognitive test anxiety, which results in to distract their attention and requires more ability to utilize educational skills. Therefore such kinds of reasons are ascribed to students feeling anxious and it might reduce students performance. Learning is not a problem rather interference with recovery. Wine (1980) says that students having high test anxiety among cognitive ability among giving attention to the task and the attention is given to the cognitions that are not relevant with the task. Both of these factors hinder the capacity to recall and confined the capacity to employ in organized thinking . These points might give description why students by high test anxiety can normally do better on objective/MCQ than on subjective exams where the earlier needs to recall less. Benjamin et, al., (1981) and Tobias (1985) experienced that capable and intelligent students might have done their preparation, yet they will encounter high test anxiety, that confine the thinking process, hinder recalling materials and inhibit to use the techniques to perform well on test. The Skills deficit Model: Hill Wigfields (1984) skill deficit model does not have any direct relationship with test anxiety at first look. Though it tells what activate and produces test anxiety. It permits to know the connection of skill deficit model of test anxiety and poor academic performance. Rather believing that ability to recover data is affected due to interference model, skill deficit model have different point of view.indeed, this gives us the view that students poor academic performance is ascribed with the poor test preparation in learning skills or due to lack of test taking abilities. Hill Wigfield (1984) proposed that the skill deficit model offer reasonable explanation on unforeseen performance of students .the skill deficit model engages two kinds of deficits that endanger the performance of the students, one of them is Learning ability and the second one is Lack of test taking ability. Poor results in academics performance is due to Unsatisfactory preparation before tests came, causes.in addition acquisition problems,problems in remembering and memorizing or retrieving data at initial place. Whereas lack of ability to attempt the test also put in high test anxious students to perform poor ,although students are conscious of their inability of taking test. The skill deficit model says that students with high test anxiety faces problems in learning and arranging learning materials and that gives poor results in performance. (Tobias 1985 ; Naveh -Benjamin, McKeachie and Lin 1987; Birenbaum and Pinku 1997). In spite of, giving different explanations, the skill deficit and interference models may be balancing for each other(Tobias 1985; Birenbaum and Pinku 1997 ).they have suggested different kind of students in addition with different levels of test performance. Students having good learning and organizing abilities, together with low test anxiety ought to do good as they have learned the tests and they do not come across with the difficulty to recall. Whereas other students have the capacity and they learn the test but could not recall in evaluative situations and settings, and when tasks requires more cognitive capacity than they have. yet other fall short to learn and organize materials thats why they perform poor whether they are in test situation and test design. Most of the researchers who hold this model (e.g. Wittmaier, 1972; Desiderato Kokinen, 1969; Culler Holahan, 1980) say those students who show poor academic performance are because of their bad study habits and lack of interest in preparing for their exams. These kinds of students are conscious enough of their study behavior thats why they dont expect good results. These kinds of attitudes amplify anxiety which results in poor academic performance. When students see their academic skills are in enough, they feel anxious and show poor performance. Levels of Test Anxiety: Swanosn and Howell (1996) define the three levels of test anxiety given as under: Low levels test anxiety Moderate test anxiety High test anxiety Spielberger and Sarason,( 1989) further states about the high level test anxiety that helps in the growth the students with low inspiration, lacking academic abilities, lacking use of different techniques for taking test, hopelessness, cheating, carelessness, and thinking negative about himself and lack of attention. It is said students with both high and low levels of test anxiety show good academic performance whereas students with moderate anxiety level perform well. Spielberger and Sarason,( 1989) view and identified three levels of test anxiety .John and Kenneth (1982) says ,students with high level test anxiety badly get in the way with all kinds of performances,and normally students with moderate and low level anxiety helps in improving performance. Components of Test Anxiety (Sarson sarson, 1990) has stated three main components: Cognitive Affective Behavioral Cognitive component: In cognitive view, students having test anxiety due to absence of self confidence.they are surrounded by negative feelings, and feeling incapable of their educational ability and academic skills.(Zeidner, 1998) adds and says, students mostly exaggerate the possible negative results and undergo self-reliant in testing situations. if students want to have good results they should avoid negative thinking. Affective component: In affective view, (Zeidner, 1998) Test anxiety raise some physiological reactions like, fast heart beating, nausea, urination and raises perspiration, stretching of muscles, feeling thirsty, shivering and cold hands. With physiological reactions, emotions like failure threat, worry, might be there. When students are fail to manage their emotions, they feel pressure, tension, fear, thus create more hard and tricky for students to focus. The bodily signs that students feel when they are going through anxiety are linked with the supposed responses to fear and tension. Important physical functions like heart beating, breathing, or rapidity of other body functions, saliva secretions, flow of blood. Students undergo different kind of physical feelings together with nausea, vomiting, cramps in body, feeling dizzy, shivering, and stiffness of joints. Behavioural component: Behaviorally test anxious students states anxiety through reluctance and ineffective learning and test taking ability. Zeidner (1998) says that might test anxious students take more time and problem in assessing information or feel tired during test because of weak students or they are weak in health. State and Trait Anxiety: Spielberger(1972-1983),gave the concept of state and trait anxiety .He described state anxiety as Transitory emotional state or condition of the human organism that is characterized by subjective, consciously perceived feelings of tension and apprehension, and heightened autonomic nervous system activity. Spielberger further states about trait anxiety that Trait anxiety denotes relatively stable individual differences in anxiety proneness and refers to a general tendency to respond with anxiety to perceived threats in the environment.(48) School psychologists have been using state and trait anxiety in 21st century which was introduced by Spielberger in 1972.State anxiety means when horrible feelings and emotions of fear are aroused in danger, whether mentally or bodily. State anxiety is assumes a cognitive insight and judgment of danger, so as to students should know at a stage that particular situation is dangerous. Normally youngsters undergo less anxiety once they are out of hectic occasion is gone. On the other hand, trait anxiety is characteristic of a personality, an ability to encounter state anxiety when came across any difficult situation and danger. but this is different and varies from person to person. Eysenck and Eysenck (1991) describes that high level trait anxiety is strongly associated to neuroticism Terry (1998) tells about the numerous symptoms that shows students test anxiety. following is the symptoms of test anxiety. Emotional reactions such as crying, sensitive hair trigger responses, irritability, excess giggling, sudden changes of expression and general unrest. Bodily manifestation like stomach aches, headache, urination, fatigue, abundant sweating. Dangerous behaviors, like, carelessness, and self defamation. Anxious symptom, such as edgy marks, biting nail, too much blinking, hair chew, finger sucking, swinging action. Misconduct and violence, like breaking pencils, shows anger, slangs language is used, fighting, hounding and destructiveness. Bad exertion routine, for example, day-dreaming, incompetence, dishonesty and absence of attention. Looking for attention: adolescent behaviors, looking for appraisal and positive remarks, demands for attention, construction of weird stories, nonstop curiosity and asking about things around, stick to the teacher, performing. Causes of test anxiety: On the self-defeating consequences of subjective cognitions (Ellsworth Smith, 1988; Lazarus, 1991) suggest that poorer self-beliefs are a major cause of test anxiety. Perceive examinations as more dangerous or threatening and experience more intense levels of state anxiety when taking tests (Spielberger Vagg, 1995, p.6). D Arcylyness, (2004) outlined the following as the causes of test anxiety: a. Lack of preparation by 1 Cramming the night before the test 2 Poor time management 3 Failure to organize test information 4 Poor study habits b. Worry about the following: 1. Past performance on examination 2. How friends and other students are doing 3. The negative consequences of failure. The effects of anxiety on different situations: In different ways the anxiety influences on different kind of human beings. According to Roberts Saxe, (1982) anxiety may affect cognitive functioning badly in any kind of academic setting. Lalonde Gardner, (1993) includes that learning might be affected by anxiety where as Tremblay, Gardner, Heipel, (2000) state that anxiety may affect on performance and success. During specific situation when the manners of apprehension, tension and dread are perceived consciously, it is called General state anxiety which is also called physiological arousal (Endler Kocovski, 2001). Wine (1980) says that the effects anxietyon performance is prominent because of having unbearable impacts on cognitive process. Tremblay, (1998) argues that mostly people are affected through cognitive biases with General trait anxiety which is a firm tendency towards anxiety.Class and test anxiety along with statistics anxiety come into the vast umbrella of Trait anxiety in the view point of (Walsh Ugumba-Agwunobi, 2002). 2.1 Cognitive Style Thinking and perceiving, problem solving and remembering , all these types of actions are considered under the umbrella of cognitive style as has been described by McKay, Fischler Dunn, (2003) as are considered to be trait-like, relatively stable characteristics of individuals, whereas learning strategies are more state-drivenà ¢Ã¢â€š ¬Ã‚ ¦ Cassidy (2004) states that there are many cognitive style typologies from which we give preference to Ridings Cognitive Style Analysis [Riding,2001] because of more vital implications. According to Sadler Riding, (1999) construct of cognitive is more important whether learning style has less importance. The real mode of information processing, cognitive style and their mutual relationship is significant and strengthened to a large extent. 2.2 Cognitive Processing Efficiency The cognitive processing parameters (Demetriou Kazi, 2001; Demetriou et al., 1993]) that have been included in our model are: a- Control of processing (to indicate the relevant and irrelevant information) b- Speed of processing (speed in the given instruction might be accurately executed), c- Working memory span (to hold and integrating different information till the solution of a problem) d- Visual attention (based on the empirically validated assumption that when a person is performing a cognitive task while watching something). According to Baddeley, (1992) all these tasks are measured in shortest possible time span while the working memory span test focuses on the visuospatial sketch pad sub-component and this all is done comfortably. 2.3 Emotional Processing Emotional processing consists of two types: Emotional Arousal: The capability of human being to feel and experience specific emotional circumstances, Emotion Regulation: The process of having perception and control of individual over his emotions. In the view point of Cassady (2004), anxiety is the major thing in the term of behavior which indicates the arousal of various kind of emotions and it has strong relation with academic performance. Also, it is related with performance in computer mediated learning procedures (Chang, 2005; Smith Caputi, 2007). Users trait anxiety could be measured (Spielberger, 1983), and their application specific anxiety, which in the case of e-learning is named as Cognitive Test Anxiety (Cassady Johnson, 2002) In the term of construct of emotional regulation used by us also comes into the concepts of Emotional Control (emotional management, self-awareness, self-motivation)à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ (Goleman, 1995; Salovey Mayer, 1990), and Self Efficacy (Bandura, 1994), Emotional Expression and Emotional experience (Halberstadt, 2005). Lekkas et al, (2007) argues that we can evaluate the affectional responses of enhancing and lessening the learning abilities through measuring the levels of Anxiety with emotional regulation. Factors of Test Anxiety: According to competitive anxiety research (Gould et al., 1984; Burton, 1988). Cognitive (worry) anxiety factor has strong imprints on the achievement of the student then the somatic (emotionality) component. Test anxiety has two main components described by Liebert and Morris (1967) that is worry and emotionality. Worry is conceived as cognitive importance related to tests and test performance. These concerns revolve in the region of negative cognitions, like fixation with the test results and performance. Strong negative penalties like failure, underachievement and evaluation of students skills to others. Academic performance: Phillips and Endler, (1982) say that Academic performance usually depends on students how they make their connections with the academic environment. It is believed that students who are intelligent will be relaxed and less threat full .But these students do have fear of examination. Okebukola and Jegede, (1989) its teachers responsibility to prepare their students to show good academic results as well as to enable them to respond to different academic needs that has impact on academic performance. Relationship between anxiety and academic performance: Roberts Saxe, (1982) say that Anxiety influences people in different ways and situations. In educational environments, anxiety might have significant negative impact on cognitive performance, (Tremblay, Gardner, Heipel, 2000) presentation and achievement, (Lalonde Gardner, 1993) knowledge. Endler Kocovski, (2001) stated that Common state anxiety is a physical stimulation and a deliberately supposed way of hesitation, fear, and stress through a particular moment. (Wine, 1980) describes that, this influence the performance as it has strong effects on cognitive course. Tremblay, (1998) Cognitive biases influence people with common trait anxiety, a steady tendency towards anxiety. Than it have an effect on people who are not anxious. According to Scovel (1978) there is a positive connection between performance and test anxiety. Test anxiety is in fact useful and facilitating as students remained alarmed and conscious. McDonald (2001) describes more connection between levels of performance and test anxiety that will show the arch like a reversed U figure, showing to the best anxiety point. It could be said that when anxiety reaches to the best quantity, it could produce constructive results known to us as facilitating test anxiety. This type and amount of anxiety is useful for students to give attention to their work, and feel himself completely challenged. In contrast, over and small test anxiety will produce tension, constant worry, anxiety and strain or students reluctance, will result in poor performance. Test Anxiety in relation to gender (sex) Research on students educational performance has received significant concentration. Number of researches had been done in the area on the level of anxiety on test anxiety between female and male students academic performance. Walsh, Engbreton and O Brien (1988) performed two researches at the same time to identify whether there is relationship between test anxiety and academic performance as it influences the gender. Researcher collected the data and the Sample were consists of (57 females 46 males,) and total 103 undergraduate students for first research and (52 females 42 males) and total 94 undergraduate students for the second research. Test anxiety findings were correlated with the students Grade Point Averages (GPAs). When the data was analysis, there was negative correlation present between test anxiety and academic performance. Thus negative relationship was found which was more for females and less for males. Daniels and Hewitt (1987), finds if there is correlation between academic performance and test anxiety with gender view. The sample was composed of data (21 males 27 females) and got their scores of test anxiety. When data was examined, it was found that females had high test anxiety as compared with males however they didnt find any major variation of gender in respect of the negative correlation between academic performance and test anxity.it means,that test anxiety has unpleasant effects on academic performance but it didn show any major affect of one gender more than the other. The findings have shown that females undergo high test anxiety as compare to males when measure their test anxiety ,like wise Sarason (1987),Spielberger(1980) and taylor (1998) have found that females have scored high mean score on test anxiety when compared with males.

Communism In The Soviet Union And Why It Failed Essay -- Communism Essa

Communism in the Soviet Union and Why it Failed Communism is defined as "a system of political and economic organization in which property is owned by the community and all citizens share in the enjoyment of the common wealth, more or less according to their need." In 1917 the rise of power in the Marxist-inspired Bolsheviks in Russia along with the consolidation of power by Vladimir Lenin and Joseph Stalin, the word communism came to mean a totalitarian system controlled by a single political party. This came to justify that the means of production is controlled and the wealth is distributed with the goal of producing a classless or possibly a stateless society. The ideological meaning of communism arose in 1848 with the publication of the Communist Manifesto by Karl Marx and Friedrich Engels. They believed that communism is inevitable and is an outcome of the historical process. They believed that the "struggle between an exploiting class, the capatalists at present age, and an exploited class, the workers, would enter a crucial stage in the period of capitalism where industrialization occurs and that the effects of industrialization is to heighten and intensify the internal contradictions in capitalism." To put it bluntly they believed that the ownership of industry would be in fewer and fewer hands where the workers would plunge into a state of ever-increasing misery. These impoverished workers grow in numbers and organize themselves into a political party which would lead a revolution in which they dispose of the capitalists. The proletariat would establish a society governed by a " dictatorship of the proletariat" based on communal ownership of the wealth. According to Marx this phase of human society is referred to as socialism. Communism is the final transcendence of this revolution in which there is a break up and elimination of the state and no class division. That is the primary reason that it was called the Union of Soviet Socialist Republics. In 1991 the Soviet Union collapsed. What was the problem with this system of government, if this is a workers paradise what happened ? What did the Soviet Union do wrong to cause a breakdown of their ideal system ? In this paper I will explore the rise of the Soviet power and causes of the 1991 breakup. The person who started the whole transition into a communist empire was ... ...nd lacked spark. The respect and fear they once generated was rapidly declining in an increasingly young and educated country. This weakness of political dissent within the Soviet Union was also important to the crisis. It planted seeds of antitotalitarianism and anticommunism in the native soil. Also the potential for political action sunk to an all time low in the community. The final problem that they encountered was in their relationships with other nations and ethnic groups. This may have been the most potent flaw in their system. Non-Russian ethnic regions contained under developed, peasant cultures. These groups were able to resist with surprising force subordination to Russian culture or submersion into the Soviet state. This lack of development led to cultivation of old ethnic identities and the process of modernization only created new strains. The Soviet Union lost all of its internal vitality, the powers of the regime were still intense. Decay was probably unavoidable but the disintegration did not seem immediate. The counter actions to the already failing government are what caused the final demise of the nation, the actions only accelerated the demise of communism.

Salary Is the Most Important Factor in Motivating Employees

Salary is the most important factor in motivating employees Motivation plays a significant part in a company in the modern society because only if employees are motivated can they be more productive. In a company, managers usually take measures such as pay increase and promotion to motivate workers. In the past decade, there have been a large number of surveys on factors that motivate employees to perform their best (Wiley 1997). Some experts state that salary is the most important factor in motivating employees. However, others believe that factors such as responsibility and job security are of vital importance.This essay will argue that salary is not the most important factor in motivating workers and discuss what the foremost factors are. First, it will give evidence to show that salary is not the most important. Then, it will explain what are the most important in motivating employees. After that, it will discuss the importance of salary. Finally, a conclusion will be given at th e end of the essay. The reason why salary is not the most important motivation is that companies usually link workers’ salaries with their productive results, which gives employees less opportunities and limits their development (The Times 100 2010).If workers want to gain more wages, they will work only for the products and become workaholic automatons. Another point is that if pay is considered as the reward of productive results, it is difficult to guarantee equity. Then, employees may be dissatisfied to companies and become less productive. Furthermore, as people value respect and participation, pay is not so foremost and it is important to satisfy people’s spiritual needs. For example, according to McGregor’s Theory X and Theory Y, responsibility is of vital importance in motivating employees and if managers delegate responsibility to workers, they will be more motivated.Another theory, theory Z, suggests that participation could increase job satisfaction ( Madura 2008). In addition, people want all their internal and external needs to be satisfied and salary is only a small part to meet their basic need. Even companies can provide satisfying pay; workers may be still unwell to work with all their heart. Therefore, salary is not the most important factor in motivating employees and there are non-financial factors that are more important than salary. Despite the fact that salary-system is an important part in modern enterprise system, it does not mean that pay is the most important factor.According to a surprising scientific experiment of motivation, people who gain bonuses and commissions spend more time in solving a problem, which suggests that people become inefficient (Pink 2009). In some companies, employees still choose to resign even though they have a high salary. This is because they have no job security in the company. Job security can be defined as the confidence that they can keep their jobs. People who have job security can perform seriously as a result of concern about finding a more secure employment (Madura 2008).Moreover, workers with a low salary may also work efficiently because they can gain a sense of identity. When employees contribute to companies and gain recognition, they usually work harder than before as the result of a sense of achievement. In addition, people who have high salaries are faced with more pressure because they should work more and perform better than those who have low salaries. Pay increases are on behalf of the increase of responsibility. Thus, employees who have poor pressure coping would rather choose a satisfied job with low pay than work hard with high salaries.It follows that salary is not the most important factor in motivating employees because career will be hard when they are offered with high salaries. Based on the analysis of why salary is not the most important motivation, the next part of this essay will explain what the foremost factors are in motivating em ployees. Firstly, recognition and appreciation for work done is often a top motivator, which require feedback to provide reinforcement for positive behaviour. As a result, manager’s positive feedback to workers is a significant form of motivation (Wiley 1997).Secondly, responsibility can also be the most important motivation. The responsibility to family requires people to work hard so that they can support their family and performing duties to a company is the best method of gaining appreciation. Furthermore, participation can be another foremost factor in motivating employees. When workers participate in corporate decision, they may be more productive in consideration of their own benefits. Finally, promotion and career development in a company are also of vital importance. For example, irms usually offer more opportunities to workers with the growth of the firm so that most employees can promote rapidly (Jackson & Bak, 1998). As a consequence, companies can take non-financ ial measures such as positive feedback and promotion to encourage employees to work hard. Although salary is not the most important factor in motivating employees, companies still cannot ignore the importance of salary because satisfying wages have been proved efficient to motivate workers for long time. For example, Taylor put forward the first motivation theory in 1911 and the research pointed that people worked only for money (The Times 100 2010).As a result, pay increases are popular in almost all companies. Thus, it can be seen that salary can motivate people to become more productive. In addition, outstanding workers want their pay increase connected with great work instead of simply increase with ordinary people. Otherwise, these outstanding employees will be disheartened and lose the motivation of work because they realized that the reward they gain is as identical as other workers who spend less time and energy in spite of how hard they work (Gioia, 2009).In consequence, if a company want to motivate employees by salary system, it must be equal to each person so as to motivate every workers to improve efficiency. In conclusion, it is the core subject in modern company theory research that a company can motivate employees efficiently and salary is not the most important factor in motivating workers because there are a large number of non-financial factors that are more important than salary.Responsibility forces employees to work hard and they can gain a sense of identify because of participations. Job security is a motivator of increasing importance and managers’ positive feedback such as promotion opportunities and praise would also motivate employees. A successful company is one that establishes different motivating systems for different people to encourage them to be more productive. Therefore, companies should focus more on these non-financial factors instead of only paying attention to pay increases.References: Gioia, C. (2009) Motivating employees: Is money or recognition more appreciated? Available from: http://www. helium. com/debates/137270-motivating-employees-is-money-or-recognition-more-appreciated/side_by_side. (Accessed 29 November 2012). Jackson T. and Bak M. (1998) ‘Foreign companies and Chinese workers: employee motivation in the People's Republic of China’, Journal of Organizational Change Management, 11(4), pp. 282 – 300. Madura, J. (2008) Introduction to Business. 4th ed. Beijing: Post ; Telecom Press.Pink, D. (2009) Dan Pink on the surprising science of motivation [online video] Available from: http://www. ted. com/talks/dan_pink_on_motivation. html. (Accessed 23 October 2012). The Times 100 (2010) Motivational Theory in Practice at Tesco. Available from: http://www. thetimes100. co. uk/download-tesco-edition-15-full-case-study_132_396_1168 (Accessed 23 October 2012). Wiley, C. (1997) ‘What motivates employees according to over 40 years of motivation surveys’, Internat ional Journal of Manpower, 18(3), pp. 263-280.