Blue Ocean Strategy Paper Essays (783 words) - Outerwall, Inc.

Blue Ocean Strategy Paper Essays (783 words) - Outerwall, Inc. Blue Ocean Strategy Paper MKT/421 Blue Ocean Strategy Paper When undertaking a business endeavor individuals and firms alike must determine a strategy. One of the most important strategic dilemmas is whether to use a blue or red ocean strategy when creating new products. Both strategies possess strengths and weaknesses that need careful consideration before launching new products. Description and Importance of Blue Ocean Strategy Growth in any business is often associated with innovation. That is, paving the way in creating a ground breaking product previously unheard of. In many ways innovation can be associated with a blue ocean strategy. Blue oceans denote all the industries not in existence today-the unknown market space, untainted by competition(Kim and Mauborgne, 2004, pg.77). This strategy is especially important not only for the growth within a firm, but also, growth with societies. Innovative ideas, goods, and services are needed in order to generate growth for both societies and economies. One of the most appealing benefits of blue ocean strategy is creation of new industries within untapped market space means that there is no initial competition with little to no barriers to entry. This allows the opportunity for generation of profit at drastic rates. Additionally, rather than exploiting and sharing a portion of demand from competitors, blue ocean strategy creates demand. This allows the firm to capitalize from all of the newly created demand. As with most things, blue ocean strategy also has weaknesses. Although firms do not share portions of customer demand, creating demand within a new industry is challenging. Additionally, because there are no similar products in market there are no accurate indications as to whether the product will result in success or failure. What is important to understand is that while the rewards associated with blue ocean strategy are high, the risks attached are also escalated. Example of Blue Ocean Strategies It is important to understand that blue ocean strategy includes more than giving rise to entirely new industries. In most cases, a blue ocean is created from within a red ocean when a company alters the boundaries of an existing industry(Kim and Mauborgne, 2004, pg.78). An example of a blue ocean move was the introduction of Redbox movie kiosks by Outerwall Inc. Movie rentals within the entertainment industry were not a new concept. However, Redbox revolutionized this industry through placing movie rental kiosks at convenient locations. Rather than driving to movie rental stores and spending large amounts of money to rent newly released movies, customers could drive to the local convenience store and rent movies at a much lower rate. This is an example of a blue ocean move because rather than introducing another substitute version of Blockbuster movie rental stores, Redbox chose a path that altered the existing industry. Altering the manner in which customers can rent movies to more of a self-service option, decreases costs, in turn savings can be transferred to consumers providing an enticing option for movie rentals. Alternative Red Ocean Strategy Redboxs decision to use a red ocean strategy in attempting to enter the crowded market of video streaming with the introduction of Redbox Instant resulted in the exact opposite of the movie rental kiosks. It could be said that just as quickly as Redbox movie kiosks became a desired product and flourished, Redbox Instant failed. Redbox Instant, a joint venture between Verizon Communications Inc and Outerwall Inc was operational for approximately one year before the two determined the venture was not as successful as either had hoped (The Huffington Post, 2015). This is an example of a red ocean strategy because the joint venture attempted to tap into a market which already had generated demand. While previously generated demand is one of the strengths associated with using red ocean strategy, the result of this joint venture is prime example of just how dangerous red ocean strategy is when attempting to enter an already crowded market industry. Conclusion The important thing to remember when marketing new products is that products should encapsulate the satisfaction of customer needs(Perreault, Cannon, and McCarthy, 2011). A firm must quickly decide whether to enter into an existing market space or create a new market space. Evaluating the pros and cons of both red and blue ocean strategy will help

How To Use Suffixes in Spanish

How To Use Suffixes in Spanish One sure-fire way to boost your Spanish vocabulary is to take the words you already know and learn how to apply suffixes to them. What Are Suffixes? Suffixes are simply word endings that can be used to modify a words meaning. We use suffixes  in English all the time, and nearly all of them that we use in English have a Spanish equivalent. But Spanish has an even wider variety, and their usage isnt always as obvious as it would be in English. Take a common word like manteca, for example. Thats the word for lard, a much-used cooking ingredient in some Spanish-speaking countries. Add the ending -illa, a common ending, and it becomes mantequilla, or butter. Add the ending -ero, and it becomes mantequero, which can mean either a dairyman or a butter dish. Add the ending -ada, and it becomes mantecada, or buttered toast. Add -ado, and it becomes mantecado, or french ice cream. Unfortunately, it isnt always possible to figure out what a word means simply by knowing the root word and the suffixes. But the suffixes may give enough clues that in context you can make an educated guess. For the Spanish student, suffixes can roughly be classified as diminutives, augmentatives, pejoratives, English cognates, and miscellaneous. And one, the adverbial suffix, is in a class of its own. The Adverbial Suffix Probably the most common Spanish suffix is -mente, which is usually added to the feminine singular form of adjectives to turn them into adverbs, just as we add -ly in English. Thus simplemente is simply, carià ±osamente is lovingly, rpidamente is quickly, and so on. Diminutives These suffixes are extremely common and are used to make a word refer to something smaller, either literally or figuratively as in a form of endearment. Thus, un gato is a cat, but un gatito is a kitten. In English we sometimes do the same thing by adding -y. The most common diminutive is -ito (or its feminine equivalent, -ita), sometimes expanded to -cito or, less commonly, -illo or even -zuelo. You can add one of these endings to many nouns and adjectives to arrive at a diminutive form. Examples: perrito (doggy)hermanito (little brother)papelito (slip of paper) Augmentatives Augmentatives are the opposite of diminutives and arent used as much. Augmentative endings include -ote, -ota, -à ³n, -ona, -azo, and -aza. For examples, un arbolote is a large tree, and un hombrà ³n is a big or tough dude. Just as the diminutives sometimes are used to denote an endearing quality, the augmentatives can be used to convey a negative connotation. Whereas un perrito may be a cute puppy, un perrazo could be a big scary dog. One augmentative, -à ­simo, and its feminine and plural forms are used with adjectives to form a superlative. Bill Gates isnt just rich, hes riquà ­simo. Pejoratives Pejoratives are added to words to indicate contempt or some form of undesirability. They include s include casucha, a house thats falling apart, and ricacho, referring to a person who is rich in some undesirable way, such as arrogant. English Cognates These suffixes are ones that are similar to suffixes in English and have a similar meaning. Nearly all of them have come to both languages by way of Greek or Latin. Most have an abstract meaning, or are used to change one part of speech into another. Here are some of the more commonly used cognates along with an example of each: -aje - -age - kilometraje (like mileage, but in kilometers)-ancia - -ancy - discrepancia (discrepancy)-arquà ­a - -archy - monarquà ­a (monarchy)-tico - -atic - luntico (lunatic)-ble - -ble - manejable (manageable)-cida, cidio - -cide - insecticida (insecticide)-cià ³n - -tion - agravacià ³n (aggravation)-cracia - -cracy - democracia (democracy)-crata - -crat - burà ³crata (bureaucrat)-dad - -ity - pomposidad (pomposity)-esa, -iz, -isa - -ess - actriz (actress)-fico, -fica - -fic - horrà ­fico (horrific)-filo, -filia - -file - biblià ³filo (bibliophile)-fobia - -phobia - claustrofobia (claustrophobia)-fono - -phone - telà ©fono (telephone)-icio, -icia - -ice - avaricia (avarice)-ificar - -ify - dignificar (to dignify)-ismo - -ism - budismo (Buddhism)-dad - -ity - pomposidad (pomposity)-ista - -ist - dentista (dentist)-itis - -itis - flebitis (phlebitis)-izo - -ish - rojizo (reddish)-or, -ora - -er - pintor (painter)-osa, -oso - - ous - maravilloso (marvelous)-tud - -tude - latitud (latitude) Miscellaneous Suffixes Finally, there are suffixes that dont have a clear English equivalent. Here are some of the common ones along with an explanation of their meanings and an example of each: -ada - similar to English suffix -ful or -load - cucharada, spoonful (from cuchara, spoon)-ado, -ido - can indicate similarity to root word - dolorido, painful-al - indicates a tree or grove - manzanal, apple tree-anza - makes noun forms of some verbs - enseà ±anza, education-ario - indicates profession or place - bibliotecario, librarian-azo - a blow of the object of the root word - estacazo, a hit with a stick (from estaca, stake)-dero - indicates instrument, means, or capacity - lavandero, laundry (from lavar, to clean)-dor, -dora - indicates agent, machine or place; sometimes similar to -er - jugador, player; comedor, diner; calculadora, calculator-dura - indicates the effect of an action - picadura, puncture (from picar, to pick)-ear - common verb ending, often used with coined words - emailear, to email-ense - indicates place of origin - estadounidense, of or from the United States, American-erà ­a - place where items are made or sold - zapaterà ­a, s hoe store-ero - variety of meanings relating to root word - sombrero, hat (from sombra, shade); vaquero, cowboy (from vaca, cow) -à ©s - indicates place of origin - holandà ©s, Dutch-eza - makes abstract nouns from adjectives - pureza, purity

Media, Culture and Society .... Movie, Outfoxed Essay

Media, Culture and Society .... Movie, Outfoxed - Essay Example The director’s effort to expose media magnate Rupert Murdoch as a dangerous conservative right wing, Christian fanatic; instead quickly becomes an airing of disgruntled former employee views, whose own philosophies and ideals were in stark contrast to the conservative environment within which they worked. Even though for years, decades, in fact, the American liberal party, the Democrats, have ruled the American press corps, no greater threat to that sector has emerged and caused American liberals or the American Democratic party to speak out as loudly, or, in some cases, fanatically, as the Fox News Network. Never mind that CNN, under the management and direction of liberal Ted Turner, is the liberal opposite of FNN, and resorts to the same tactics and extreme leanings as cited by the former Fox employees as being the misleading of the public opinion; that FNN has been attacked by liberals in a way that CNN never has been. At one point in the Outfoxed documentary, Bob McChesney compares Fox to organized crime, using the gangster film The Godfather, to give documentary viewers the sense of the point he’s trying to make about Rupert Murdoch’s media empire being a subversive or covert organization, instead of a mainstream news organization that serves a widespread public o pinion and market. The problem with the Outfoxed documentary is that it fails to bring to light any area of real concern in Murdoch’s media organization. The former employees, while journalistic successes in their own right, such as McChesney, Jeff Cohen, James Wolcott and Clara Frenk; come across as whining disgruntled liberals who fail to expose shed light on anything going on, or that went on, at FNN except that the conservative view promoted by the Murdoch organization was not their view. Jeff Cohen warns that â€Å"media is the nervous system of a democracy,† and says he’s concerned that FNN is committing consumer fraud with its slogan â€Å"Fair and Balanced.†

Morality Plays and their influence on Shakespeare Research Paper

Morality Plays and their influence on Shakespeare - Research Paper Example Depiction of medieval morality traditions is the hallmark of most of the Shakespearean traditions, whether tragedy or comedy. Morality is the dominant trait of the heroes in the works of Shakespeare, like Macbeth, Hamlet, Tempest, Twelfth Night, etc. The final outcomes/conclusion- of his dramas highlight a significant moral choice. With hard options left to the characters as for the moral order, the plots of his dramas attains new dimensions. How is the theme of morality explored in Shakespearean dramas and what techniques are used to show this? Some of his works are examined in this paper. Macbeth: Macbeth, a tragedy by Shakespeare (1992), has several violent incidents, with a strong undercurrent of morality relating to Macbeth’s violation of ethical norms prevailing in that era. Macbeth’s violation of the moral order with his pre-planned murder of Duncan indicates Shakespeare’s intricate representation of evil and the reaction to such deeds. Christian morality is put to severe test in this drama. In the initial stages of the drama, Macbeth is an honorable, brave soldier. But his encounters with witches cause a dent in his moral standards. It kindles the fire of ambition in him. His action of murder of King Duncan in order to enthrone himself as the King is a mean, evil action by moral standards. His loyalty is proved dubious. Initially he had set the highest standards of morality for him and his abidance in religious principles is total. One needs to read his soliloquy (I, IV, 12-28) to understand his clear-cut stand as to why he should not kill Duncan on three counts. He is "his kinsman," "his subject" and "his host." He pays highest tributes to his angelic qualities, which again indicates his inner moral inclinations. But the evil in Lady Macbeth intervenes to ill-advise Macbeth. She ridicules him that he is a coward, if he decides not to kill Macbeth. Macbeth is in a dilemma. As a soldier and as husband he does not desire to be labeled as a coward. His virtue and moral standards stand subjugated by his self-image and ambition. The moral dilemma doesn’t end with the murder of Duncan, but intensifies. He totally surrenders to the evil by challenging Fate and he kills Banquo and his descendants. One evil deed follows the other and he loses his power of discrimination and is engulfed in desire for power. His convictions are now â€Å"foul is fair and fair is foul," and thus he has become a morally bankrupt individual. In the end he pays the consequences for his immorality. Hamlet: The corrupted moralities in Hamlet’s moral choices have far-reaching consequences and ultimately lead to the devastation of the royal house of Denmark. The moral rule will not continue indefinitely, evil results follow in a time-bound manner. Every individual has to suffer the consequences in proportion to the intensity of such deeds. The negative vibrations generated by bad action will not go unpunished. The concept of reven ge is a pagan act that goes against the morality of Christianity. The approach of revenge with Hamlet’s order to kill Claudius by his father’s ghost is one such act. To commit this act, Hamlet goes through one of the worst moral dilemmas, and his fears about going to hell are genuine. Finally, Hamlet achieves his moral goal by exposing the guilt of Claudius

The Import-substitution Industrialisation (ISI) Failure in Argentina Essay

The Import-substitution Industrialisation (ISI) Failure in Argentina - Essay Example Center of discussion in this paper is import substitution industrialization in Argentina that depended on the exchange rate and trade restrictions. They included several exchange rates, import licenses, quotas, protective tariffs, and export taxes. The main aim was to limit external trade and prepared the domestic market for local manufactures. Further, another aim was to protect the domestic industries from stiff competition arising from external industries. The domestic industries were expected to compete internationally. However, these policies typically led to inefficient firms and high cost industrial substitutes. The consequences were diverse, for instance, the local industries could not pose any competitive challenge internationally. As a result, Latin Americans had to pay high prices for substandard goods that could not satisfy their need for quality. Further, Argentina was not able to have foreign exchange to pay for the much required imports; they had spent much time de-emp hasizing exports. ISI had actually led to some economic gains, however, by 1980s, it had been exhausted. During 1980s and 1990s, Argentina was forced to injstitute a number of policies with the aim of opening its economy, decrease the size of the government as well as improving efficiency. Other countries in the Latin America such as Brazil and Paraguay experience government involvement in infrastructure development and in the production sectors. However, the major difference between these countries and Argentina was the issue of funding. This issue was not well addressed in Argentina. The country began to use inflation taxation as the best solution to their problems. Inflation taxation occurs when the government decides to print money to pay the state bills. From the mid 1940s, Argentina witnessed huge difference in its rising inflation figures from the low inflation figures in other countries of the world (Zanetta, 2004). High inflation rates, high fiscal deficits and huge governm ent debts were the main challenges facing Argentina from 1940s to the end of the century. Several argentine citizens argued that the excessive government interference in the economy and the fiscal laxness were not the only problems that led to economic down turn in Argentina. Another challenge that faced Argentina was the relatively trained administrative personnel. The argentine government was not prepared to put in place policies that could lead to stable economic growth. Corruption also affected this problem as well (Birkbeck, 2011). President Peron’s earlier economic gains in Argentina quickly ran into a number of challenges. In 1949, Peron’s government witnessed inflation of about 31percent. This was due to Peron’s strategy of demand expansion through wage increases. At this time, employment was already high. Further, the controlling of imports and the stronger purchasing power siphoned off exports and led to inflation in Argentina (Birkbeck, 2011). In 1949 , Argentina was affected by its first foreign trade deficit since the First World War. In addition, the drought that affected Argentine’s agricultural export further affected argentine’s economy. Further, the terms of trade had started to work against the country. The terms of trade included the rising prices of imports and the decreasing prices of exports. Peron’s approach to economic growth was making the problems worse. For instance, in giving artificially low prices to farmers, to ensure that urban food

Re-Engineering Technique of Lightco Company Essay - 14

Re-Engineering Technique of Lightco Company - Essay Example As mentioned in the case, the company was divided into six departments. Each department was working separately. Engineers had occupied the executive level, while they did not have adequate experience or sufficient ability to manage people. It was one of the factors that affected the Job performance and the â€Å"Leading ability† based on the job performance equation: â€Å"Job performance = Abilities X Motivation X Org. Support†. II. Stressful, the relation between stress and lack of communication states that â€Å"poor employee communication causes employee stress†. The employees were unaware and worried about the (BPI) attitude towards them; therefore, the employees’ morale went down once again and this time it was at an all-time low. The stress affected employees; hence, both the pilot projects had adverse effects on the employees. For instance, by the centralization of the Customer Services processes, 150 employees were worried about their careers. According to Health Magazine, Customer Services was ranked as the eighth most stressful job. Nonetheless, the pilot project increased the employees’ stress and made their situation even more complicated. Also, it seemed that the Re-engineering Technique was the major contributor to high levels of stress.   III. Inequity, The probability of inequity was a common belief among Lights employees. Not only the employees but even White had promised to commit to employment equity. According to the Equity Theory, an employee will usually compare himself/ herself with others. The prejudice is clear in Lights situation, as Coral emphasized, "I received a one-day training session while the manager was getting a four-day training session". She was dissatisfied and believed that it was unfair. She thought that she would be given more attention during the implementation of the culture change technique but this was not what happened.

Outline Essay Example | Topics and Well Written Essays - 250 words - 13

Outline - Essay Example The advertisements through the media, the scenes in the movies, the access to sexual content on the internet, connectivity, and friendships that are easily faked on the social sites have subscribed to these challenges (Gurian, 4). As a result, there has never been a bad time of raising a daughter than today. Teenage is a most important stage of girls’ lives. When they try to experiment and experience the real world at this stage, their characters will be featured by resentment and aggression. However, telling people to stop raising a daughter is impossible. The greatest challenge is helping their daughters through to process of transition from the puberty to adolescent stage. Thus, telling girls information about the emotional and physical changes taking place in their bodies, creating curiosity, and encouraging adventure is the most important thing that every parents need to do to raise a daughter today. Magical thinking, imagination and fantasizing are the elements that characterize the state of mind of girls when they are teenager (Braun, 8). Therefore, helping them to base their thinking on reality of the world, and doing away with their wishful thinking and handling their highs and lows is an important aspect of raising the daughter (Stern, 24). Since the girls’ bodies and physical looks start becoming an important consideration for girls when they are at this stage. Parents should help them to understand what is happening to their body, their emotions, and hormonal changes. Also, parents should try their best to make the conversation appeared as well as normal. Also, avoiding any chance of them being informed on the same from bad company is crucial (McCarthy, 7). When girls are teenagers, their sexual activities and desires starts accelerating. Thus, protecting the girls from interactions and socializations is the difficult thing